Bringing to life a project and seeing its audience interact with it in such a short timeframe is always a delight.
Paul Allegro
Art Director
Bringing to life a project and seeing its audience interact with it in such a short timeframe is always a delight.
Paul Allegro
Art Director
硫光溢彩 is a Chinese summer camp organized by the HSLY Greenlab in Shanghai. Over the course of 9 days, it aims to compensate for the lack of hands-on science experience Chinese kids get in school.
硫光溢彩 is a Chinese summer camp organized by the HSLY Greenlab in Shanghai. Over the course of 9 days, it aims to compensate for the lack of hands-on science experience Chinese kids get in school.
Creative сhallenges
From pun to image.
硫光溢彩 pronounced "Liu Guang Yi Cai" is a play on words literally translated as "Sulfurous light overflowing with color". To bring this identity to life it was essential to take this into account and have some form of scientific accuracy. This is why the logo is in the shape of the sulfuric atomic structure while at the same time hinting at a high five to reference the collaborative notion of a summer camp.
Creative сhallenges
From pun to image.
硫光溢彩 pronounced "Liu Guang Yi Cai" is a play on words literally translated as "Sulfurous light overflowing with color". To bring this identity to life it was essential to take this into account and have some form of scientific accuracy. This is why the logo is in the shape of the sulfuric atomic structure while at the same time hinting at a high five to reference the collaborative notion of a summer camp.
Vision
Creating nostalgia
The identity incorporates objects that the kids interacted during the camp, creating a visual connection for them both during the camp and looking back at it afterwards.
Vision
Creating nostalgia
The identity incorporates objects that the kids interacted during the camp, creating a visual connection for them both during the camp and looking back at it afterwards.
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