team@upsetters.ch
team@upsetters.ch
Let's talk
Get in Touch
We’d love to hear from you. Whether you’re starting a new project, need help refining an idea, or just want to say hello, we’re here to help.
Fill out the form below or reach out via email—we’ll get back to you as soon as possible. Let’s create something great together.
Whether it’s a new project or a quick question, we’re here to connect.
Location
Lausanne, Switzerland
Fukuoka, Japan
Office Hours
Monday to Friday: 9:00 AM – 6:00 PM
Let's talk
Get in Touch
We’d love to hear from you. Whether you’re starting a new project, need help refining an idea, or just want to say hello, we’re here to help.
Fill out the form below or reach out via email—we’ll get back to you as soon as possible. Let’s create something great together.
Whether it’s a new project or a quick question, we’re here to connect.
Location
Lausanne, Switzerland
Fukuoka, Japan
Office Hours
Monday to Friday: 9:00 AM – 6:00 PM
FAQ
We’ve heard it all. Here’s everything you need to know before working with us.
What is branding?
Branding isn't a logo. It's not a product. It's not a promise. It's not an impression. It's a result. A brand is the feeling a person has about a product, service, or company. It's a reputation. It's the sum of what we emit that comes together in people's minds as a feeling that constitutes the brand. That's why g is not what you say it is, it's what they—the audience—says. It's also not just a logo
Why is branding important?
Consider the titans: Nike's ascendancy is not solely product-driven, but a testament to aspirational brand resonance. Coca-Cola's valuation, a staggering $77.8B, is not rooted in formula alone, but in the emotional connection it cultivates. Don't ignore one of your biggest tools: the ability to forge an army of advocates through compelling brand narrative, driving organic, exponential growth. Don't neglect the fundamental truth: perception is the ultimate differentiator.
What makes up branding?
Branding is far more than a logo or a color palette. It is the total architecture of meaning that surrounds your presence in the world. It's the story you tell when you're not in the room. Visual identity is merely the entry point. Voice, tone, values, and behavior are the pillars that make it resonate. Think beyond the surface. Apple doesn't just sell tech. It sells belonging, elegance, and rebellion in one swipe. Every touchpoint, from packaging to customer support, is a chance to imprint identity. Remember, branding isn't decoration. It is differentiation weaponized.
Is branding really necessary?
Is branding really necessary? Only if you want to matter. Without branding, you are just another option, easily replaced and quickly forgotten. Branding gives shape to what you stand for. It turns transactions into loyalty and products into symbols. It builds meaning, trust, and emotional connection. Without a brand, you compete on features. With one, you create desire. The question is not whether branding is necessary. The question is how long you can survive without it.
We're selling a revolutionary product, isn't that enough?
A revolutionary product is the spark, not the wildfire. Innovation might get you noticed, but without a compelling brand, it rarely gets remembered. Consider Tesla. The tech is groundbreaking, but it's the narrative of disruption, vision, and defiance that fuels devotion. People don’t just buy what something does. They buy what it means. Without a brand, even the most radical invention risks fading into the noise. The truth is, greatness unframed gets overlooked.
Shouldn't my brand appeal to as many people as possible?
Trying to appeal to everyone is the fastest way to be remembered by no one. When you water down your message to reach the masses, you lose the sharpness that makes you distinct. Real connection comes from clarity, not compromise. The strongest brands draw lines. They know who they are for and who they are not. Broad reach means nothing without deep impact. If you try to speak to everyone, no one will feel like you are speaking to them.
What types of companies and industries does UPSETTERS work with?
At UPSETTERS, we specialize in partnering with ambitious scale-ups across a diverse range of industries. Our sweet spot lies in helping companies experiencing rapid growth to solidify their brand identity and build a powerful market presence.
Does UPSETTERS work with startups?
Yes, we partner with both early-stage and established companies. We understand the unique needs of startups, including the importance of scalability and investor appeal.
Where is UPSETTERS based?
We have a team working in Fukuoka, Japan and a team in Lausanne, Switzerland.
Is everything you’ve done showcased in your portfolio?
Our portfolio features a curated selection of our work. Given the breadth of our experience, we cannot display every project but maintain an extensive archive. If you’re looking for specific industry examples or types of projects, we’d be happy to provide additional case studies from our comprehensive library to showcase our expertise in areas relevant to your needs.
How large is the team that will work on my project?
Typically, 2–8 experienced team members are dedicated to each project, depending on its scope. You’ll work with specialists in roles such as brand strategy, design, and illustration. Our distributed team is dedicated to ensuring every project receives focused attention and a high level of expertise.
Will the founders be involved in my project?
Our founders contribute to the strategic direction and quality of all our work. They set the tone at project kickoff and collaborate with team leads on vision and high-level guidance throughout the process. While they may not be involved daily, they ensure that every team member embodies UPSETTERS' standards and commitment to quality. Should you prefer more involvement, we can explore additional options based on your needs.
How will UPSETTERS' team learn about my business?
We begin each project with a thorough discovery phase, including activities such as leadership interviews, competitive audits, and facilitated workshops to deeply understand your business. This immersion ensures that our work aligns with your brand’s values, industry, and specific objectives, allowing us to develop a tailored, effective solution.
Is brand strategy included in all projects?
Brand strategy is essential for branding projects. We help clients identify whether a strategic foundation is needed, ensuring all creative outputs are aligned with your brand’s goals and values.
Can I hire UPSETTERS for strategy only?
Yes, we offer strategy as a standalone service. Whether you need brand positioning, market insights, or a strategic roadmap, we can help lay the groundwork before creative execution, tailoring our approach to your specific objectives.
If we already have a strategy, can we hire UPSETTERS for design only?
Absolutely. Many clients come to us with a clear strategy and need a partner to bring it to life through design, development or brand application. We’re happy to review your existing strategy to ensure it aligns with our approach and, if so, provide the creative services you need.
What are the typical timelines and costs for a project?
Project timelines and costs vary based on the scope and complexity of each project. For instance, brand identity design projects are typically estimated on a project-based model, while web app development projects are often structured with a monthly model based on the project’s ongoing needs.
How are billing and payment schedules structured?
For project-based engagements, billing is typically milestone-based, beginning with an initial payment and followed by scheduled installments. For clients seeking ongoing collaboration, we offer a monthly commitment model, allowing us to function as an integrated extension of your team. We’re committed to transparency and can discuss flexible options to meet your project’s needs.
Does UPSETTERS accept equity as payment?
In certain cases, we may consider equity as part of our compensation. Generally, however, we operate on a direct payment basis, as this structure enables us to focus fully on delivering value through our services.
Do you sign NDAs before initial discussions?
We recognize the importance of confidentiality. While we prefer to have a preliminary conversation before signing, we’re happy to discuss an NDA when appropriate to protect your ideas and ensure a comfortable partnership.
What do you require before starting a project?
To kick off a project, we’ll need a signed proposal, a Master Services Agreement (MSA), and an initial deposit. Our structured onboarding process also includes defining your goals and setting up key milestones to ensure we begin with clear direction and expectations.
How much input will I have during the process?
We take a collaborative approach, with active client involvement at key milestones to ensure the project remains aligned with your vision. Your insights and feedback are essential to our process, allowing us to refine and perfect our work to meet your goals and expectations.
How many revisions are included in a project?
We’re committed to a collaborative process with a number of feedback loops to keep the project aligned with your vision. To optimize both of our time commitments, we agree on a set amount of revisions together in the proposal.
What is branding?
Branding isn't a logo. It's not a product. It's not a promise. It's not an impression. It's a result. A brand is the feeling a person has about a product, service, or company. It's a reputation. It's the sum of what we emit that comes together in people's minds as a feeling that constitutes the brand. That's why g is not what you say it is, it's what they—the audience—says. It's also not just a logo
Why is branding important?
Consider the titans: Nike's ascendancy is not solely product-driven, but a testament to aspirational brand resonance. Coca-Cola's valuation, a staggering $77.8B, is not rooted in formula alone, but in the emotional connection it cultivates. Don't ignore one of your biggest tools: the ability to forge an army of advocates through compelling brand narrative, driving organic, exponential growth. Don't neglect the fundamental truth: perception is the ultimate differentiator.
What makes up branding?
Branding is far more than a logo or a color palette. It is the total architecture of meaning that surrounds your presence in the world. It's the story you tell when you're not in the room. Visual identity is merely the entry point. Voice, tone, values, and behavior are the pillars that make it resonate. Think beyond the surface. Apple doesn't just sell tech. It sells belonging, elegance, and rebellion in one swipe. Every touchpoint, from packaging to customer support, is a chance to imprint identity. Remember, branding isn't decoration. It is differentiation weaponized.
Is branding really necessary?
Is branding really necessary? Only if you want to matter. Without branding, you are just another option, easily replaced and quickly forgotten. Branding gives shape to what you stand for. It turns transactions into loyalty and products into symbols. It builds meaning, trust, and emotional connection. Without a brand, you compete on features. With one, you create desire. The question is not whether branding is necessary. The question is how long you can survive without it.
We're selling a revolutionary product, isn't that enough?
A revolutionary product is the spark, not the wildfire. Innovation might get you noticed, but without a compelling brand, it rarely gets remembered. Consider Tesla. The tech is groundbreaking, but it's the narrative of disruption, vision, and defiance that fuels devotion. People don’t just buy what something does. They buy what it means. Without a brand, even the most radical invention risks fading into the noise. The truth is, greatness unframed gets overlooked.
Shouldn't my brand appeal to as many people as possible?
Trying to appeal to everyone is the fastest way to be remembered by no one. When you water down your message to reach the masses, you lose the sharpness that makes you distinct. Real connection comes from clarity, not compromise. The strongest brands draw lines. They know who they are for and who they are not. Broad reach means nothing without deep impact. If you try to speak to everyone, no one will feel like you are speaking to them.
What types of companies and industries does UPSETTERS work with?
At UPSETTERS, we specialize in partnering with ambitious scale-ups across a diverse range of industries. Our sweet spot lies in helping companies experiencing rapid growth to solidify their brand identity and build a powerful market presence.
Does UPSETTERS work with startups?
Yes, we partner with both early-stage and established companies. We understand the unique needs of startups, including the importance of scalability and investor appeal.
Where is UPSETTERS based?
We have a team working in Fukuoka, Japan and a team in Lausanne, Switzerland.
Is everything you’ve done showcased in your portfolio?
Our portfolio features a curated selection of our work. Given the breadth of our experience, we cannot display every project but maintain an extensive archive. If you’re looking for specific industry examples or types of projects, we’d be happy to provide additional case studies from our comprehensive library to showcase our expertise in areas relevant to your needs.
How large is the team that will work on my project?
Typically, 2–8 experienced team members are dedicated to each project, depending on its scope. You’ll work with specialists in roles such as brand strategy, design, and illustration. Our distributed team is dedicated to ensuring every project receives focused attention and a high level of expertise.
Will the founders be involved in my project?
Our founders contribute to the strategic direction and quality of all our work. They set the tone at project kickoff and collaborate with team leads on vision and high-level guidance throughout the process. While they may not be involved daily, they ensure that every team member embodies UPSETTERS' standards and commitment to quality. Should you prefer more involvement, we can explore additional options based on your needs.
How will UPSETTERS' team learn about my business?
We begin each project with a thorough discovery phase, including activities such as leadership interviews, competitive audits, and facilitated workshops to deeply understand your business. This immersion ensures that our work aligns with your brand’s values, industry, and specific objectives, allowing us to develop a tailored, effective solution.
Is brand strategy included in all projects?
Brand strategy is essential for branding projects. We help clients identify whether a strategic foundation is needed, ensuring all creative outputs are aligned with your brand’s goals and values.
Can I hire UPSETTERS for strategy only?
Yes, we offer strategy as a standalone service. Whether you need brand positioning, market insights, or a strategic roadmap, we can help lay the groundwork before creative execution, tailoring our approach to your specific objectives.
If we already have a strategy, can we hire UPSETTERS for design only?
Absolutely. Many clients come to us with a clear strategy and need a partner to bring it to life through design, development or brand application. We’re happy to review your existing strategy to ensure it aligns with our approach and, if so, provide the creative services you need.
What are the typical timelines and costs for a project?
Project timelines and costs vary based on the scope and complexity of each project. For instance, brand identity design projects are typically estimated on a project-based model, while web app development projects are often structured with a monthly model based on the project’s ongoing needs.
How are billing and payment schedules structured?
For project-based engagements, billing is typically milestone-based, beginning with an initial payment and followed by scheduled installments. For clients seeking ongoing collaboration, we offer a monthly commitment model, allowing us to function as an integrated extension of your team. We’re committed to transparency and can discuss flexible options to meet your project’s needs.
Does UPSETTERS accept equity as payment?
In certain cases, we may consider equity as part of our compensation. Generally, however, we operate on a direct payment basis, as this structure enables us to focus fully on delivering value through our services.
Do you sign NDAs before initial discussions?
We recognize the importance of confidentiality. While we prefer to have a preliminary conversation before signing, we’re happy to discuss an NDA when appropriate to protect your ideas and ensure a comfortable partnership.
What do you require before starting a project?
To kick off a project, we’ll need a signed proposal, a Master Services Agreement (MSA), and an initial deposit. Our structured onboarding process also includes defining your goals and setting up key milestones to ensure we begin with clear direction and expectations.
How much input will I have during the process?
We take a collaborative approach, with active client involvement at key milestones to ensure the project remains aligned with your vision. Your insights and feedback are essential to our process, allowing us to refine and perfect our work to meet your goals and expectations.
How many revisions are included in a project?
We’re committed to a collaborative process with a number of feedback loops to keep the project aligned with your vision. To optimize both of our time commitments, we agree on a set amount of revisions together in the proposal.
What is branding?
Branding isn't a logo. It's not a product. It's not a promise. It's not an impression. It's a result. A brand is the feeling a person has about a product, service, or company. It's a reputation. It's the sum of what we emit that comes together in people's minds as a feeling that constitutes the brand. That's why g is not what you say it is, it's what they—the audience—says. It's also not just a logo
Why is branding important?
Consider the titans: Nike's ascendancy is not solely product-driven, but a testament to aspirational brand resonance. Coca-Cola's valuation, a staggering $77.8B, is not rooted in formula alone, but in the emotional connection it cultivates. Don't ignore one of your biggest tools: the ability to forge an army of advocates through compelling brand narrative, driving organic, exponential growth. Don't neglect the fundamental truth: perception is the ultimate differentiator.
What makes up branding?
Branding is far more than a logo or a color palette. It is the total architecture of meaning that surrounds your presence in the world. It's the story you tell when you're not in the room. Visual identity is merely the entry point. Voice, tone, values, and behavior are the pillars that make it resonate. Think beyond the surface. Apple doesn't just sell tech. It sells belonging, elegance, and rebellion in one swipe. Every touchpoint, from packaging to customer support, is a chance to imprint identity. Remember, branding isn't decoration. It is differentiation weaponized.
Is branding really necessary?
Is branding really necessary? Only if you want to matter. Without branding, you are just another option, easily replaced and quickly forgotten. Branding gives shape to what you stand for. It turns transactions into loyalty and products into symbols. It builds meaning, trust, and emotional connection. Without a brand, you compete on features. With one, you create desire. The question is not whether branding is necessary. The question is how long you can survive without it.
We're selling a revolutionary product, isn't that enough?
A revolutionary product is the spark, not the wildfire. Innovation might get you noticed, but without a compelling brand, it rarely gets remembered. Consider Tesla. The tech is groundbreaking, but it's the narrative of disruption, vision, and defiance that fuels devotion. People don’t just buy what something does. They buy what it means. Without a brand, even the most radical invention risks fading into the noise. The truth is, greatness unframed gets overlooked.
Shouldn't my brand appeal to as many people as possible?
Trying to appeal to everyone is the fastest way to be remembered by no one. When you water down your message to reach the masses, you lose the sharpness that makes you distinct. Real connection comes from clarity, not compromise. The strongest brands draw lines. They know who they are for and who they are not. Broad reach means nothing without deep impact. If you try to speak to everyone, no one will feel like you are speaking to them.
What types of companies and industries does UPSETTERS work with?
At UPSETTERS, we specialize in partnering with ambitious scale-ups across a diverse range of industries. Our sweet spot lies in helping companies experiencing rapid growth to solidify their brand identity and build a powerful market presence.
Does UPSETTERS work with startups?
Yes, we partner with both early-stage and established companies. We understand the unique needs of startups, including the importance of scalability and investor appeal.
Where is UPSETTERS based?
We have a team working in Fukuoka, Japan and a team in Lausanne, Switzerland.
Is everything you’ve done showcased in your portfolio?
Our portfolio features a curated selection of our work. Given the breadth of our experience, we cannot display every project but maintain an extensive archive. If you’re looking for specific industry examples or types of projects, we’d be happy to provide additional case studies from our comprehensive library to showcase our expertise in areas relevant to your needs.
How large is the team that will work on my project?
Typically, 2–8 experienced team members are dedicated to each project, depending on its scope. You’ll work with specialists in roles such as brand strategy, design, and illustration. Our distributed team is dedicated to ensuring every project receives focused attention and a high level of expertise.
Will the founders be involved in my project?
Our founders contribute to the strategic direction and quality of all our work. They set the tone at project kickoff and collaborate with team leads on vision and high-level guidance throughout the process. While they may not be involved daily, they ensure that every team member embodies UPSETTERS' standards and commitment to quality. Should you prefer more involvement, we can explore additional options based on your needs.
How will UPSETTERS' team learn about my business?
We begin each project with a thorough discovery phase, including activities such as leadership interviews, competitive audits, and facilitated workshops to deeply understand your business. This immersion ensures that our work aligns with your brand’s values, industry, and specific objectives, allowing us to develop a tailored, effective solution.
Is brand strategy included in all projects?
Brand strategy is essential for branding projects. We help clients identify whether a strategic foundation is needed, ensuring all creative outputs are aligned with your brand’s goals and values.
Can I hire UPSETTERS for strategy only?
Yes, we offer strategy as a standalone service. Whether you need brand positioning, market insights, or a strategic roadmap, we can help lay the groundwork before creative execution, tailoring our approach to your specific objectives.
If we already have a strategy, can we hire UPSETTERS for design only?
Absolutely. Many clients come to us with a clear strategy and need a partner to bring it to life through design, development or brand application. We’re happy to review your existing strategy to ensure it aligns with our approach and, if so, provide the creative services you need.
What are the typical timelines and costs for a project?
Project timelines and costs vary based on the scope and complexity of each project. For instance, brand identity design projects are typically estimated on a project-based model, while web app development projects are often structured with a monthly model based on the project’s ongoing needs.
How are billing and payment schedules structured?
For project-based engagements, billing is typically milestone-based, beginning with an initial payment and followed by scheduled installments. For clients seeking ongoing collaboration, we offer a monthly commitment model, allowing us to function as an integrated extension of your team. We’re committed to transparency and can discuss flexible options to meet your project’s needs.
Does UPSETTERS accept equity as payment?
In certain cases, we may consider equity as part of our compensation. Generally, however, we operate on a direct payment basis, as this structure enables us to focus fully on delivering value through our services.
Do you sign NDAs before initial discussions?
We recognize the importance of confidentiality. While we prefer to have a preliminary conversation before signing, we’re happy to discuss an NDA when appropriate to protect your ideas and ensure a comfortable partnership.
What do you require before starting a project?
To kick off a project, we’ll need a signed proposal, a Master Services Agreement (MSA), and an initial deposit. Our structured onboarding process also includes defining your goals and setting up key milestones to ensure we begin with clear direction and expectations.
How much input will I have during the process?
We take a collaborative approach, with active client involvement at key milestones to ensure the project remains aligned with your vision. Your insights and feedback are essential to our process, allowing us to refine and perfect our work to meet your goals and expectations.
How many revisions are included in a project?
We’re committed to a collaborative process with a number of feedback loops to keep the project aligned with your vision. To optimize both of our time commitments, we agree on a set amount of revisions together in the proposal.